BAYC Parent Yuga Labs Hires Former Activision Blizzard’s Head as Chief Executive

BAYC Parent Yuga Labs Hires Former Activision Blizzard’s Head as Chief Executive
BAYC Parent Yuga Labs Hires Former Activision Blizzard’s Head as Chief Executive

Call of Duty maker Activision Blizzard’s chief working officer Daniel Alegre will be a part of Bored Ape NFT maker Yuga Labs as its chief govt, the metaverse startup stated on Monday.

The announcement comes days after the Biden administration sued to dam tech big Microsoft‘s $69 billion (almost Rs. 5,70,300) takeover of Activision.

Alegre, who has served as working chief on the videogame writer since April 2020, will succeed Nicole Muniz as Yuga‘s CEO within the first half of 2023. Muniz will keep on as a companion and strategic advisor to the corporate.

Activision didn’t instantly reply to a Reuters request for remark. 

“Since exploding onto the scene with Bored Ape Yacht Club in 2021, Yuga Labs has shortly made a reputation for itself via a strong mixture of storytelling and community-building,” Alegre stated.

The startup in March stated it was valued at $4 billion (almost Rs. 33,100 crore) after a $450 million (almost Rs. 3,700 crore) funding spherical led by a16z crypto, Andreessen Horowitz’s crypto fund.

An NFT or a non-fungible token is a digital asset that makes use of blockchain know-how to document who owns a digital object equivalent to a picture, video or in-game merchandise. Bored Ape NFTs are sometimes used as profile footage on social media.

Back in September, Yuga Labs appointed Spencer Tucker as its Chief Gaming Officer. This was the primary time that the 2021-founded Yuga Labs has employed somebody devoted to guide its gaming-related plans and initiatives. 

Previously, Tucker was the President of Games at Scopely and served as Senior Vice President of Product at Gree International Entertainment.

 


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