This bus in Chennai brings style to the doorstep with its boutique on wheels

This bus in Chennai brings style to the doorstep with its boutique on wheels
This bus in Chennai brings style to the doorstep with its boutique on wheels
This boutique on wheels covers almost 30 kilometres everyday

This boutique on wheels covers nearly 30 kilometres on a regular basis
| Photo Credit: VELANKANNI RAJ

At, style is rarely stationary. Because it’s on wheels. The boutique on wheels just lately re-launched in Chennai. “We had began this enterprise throughout final Deepavali. But after that it wasn’t in operation for seven months as I used to be busy with different commitments,” says Karthick Gunabalan, who began Pikbig. Before making its entry into Chennai, this bus was a well-liked function in Nagercoil, Karthick’s hometown.

While on-line procuring has been delivering outfits and equipment to the doorstep of customers, Pikbig makes it doable for them to the touch and really feel the product, strive it out and purchase it. “We began with the thought of catering to individuals who don’t prefer to step into malls,” he says. The boutique provides a set of ethic and Indo-western garments for girls. There are saris, kurtis, anarkalis, leggings, t-shirts, sourced from designers and types throughout the nation. Our procurement group has style designers who regulate developments and on what to showcase, he provides.

Pikbig began operations in Chennai in time for Deepavali once more this 12 months and it has been rolling ever since. From impartial bungalows to gated communities, the bus goes all over the place, throughout town. “All we’d like is a large highway,”says Karthick.

Gated communities and residences work effectively for Karthick as he will get many shoppers on the identical time. “Few residences have a hard and fast schedule with us. We take our collections to them on the first of each month,” says Karthick. Pikbik began off with 10-15 residences and as of now has 35 residences on their record, particularly from Perambur, Sholinganallur, and OMR.

The bus runs each day, however prior appointments have to be mounted. The route is then charted accordingly. The bus covers 30 kilometres in a day. On just a few events, curious passers-by have stopped the bus and bought in to buy.

Before being changed into a boutique, this bus was a cell ATM. It measures 21 toes by 7 toes and likewise includes a trial room. “We spent shut to fifteen lakh to rework it and do the interiors. It often takes three to 4 months t o full this however in our case it took almost seven months as a result of we needed to await funds,” he provides.  

Karthick spent a month travelling within the bus to grasp shopper behaviour and what sort of clothes and kinds they have been in search of. Pleased with the response, he plans to develop and begin related boutique on wheels in all districts of Tamil Nadu.

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