WhatsApp to take middle stage as major advertising and marketing channel: Haptik report

WhatsApp to take middle stage as major advertising and marketing channel: Haptik report
WhatsApp to take middle stage as major advertising and marketing channel: Haptik report
As manufacturers map out their advertising and marketing plans and buyer engagement methods for the brand new yr, Jio Haptik Technologies Limited, one of many the most important WhatsApp chatbot answer suppliers, has compiled an in-depth report titled ‘The State of WhatsApp Marketing 2023’. The report talks to entrepreneurs about WhatsApp as a development channel, traits that can form advertising and marketing within the new yr, finest practices for WhatsApp enterprise messaging, and extra.
‘The State of WhatsApp Marketing 2023’ report has a timeline of the evolution of WhatsApp as a enterprise platform. It highlights the brand new options and improvements on WhatsApp within the final couple of years that it claims make it a strong channel for entrepreneurs to drive end-to-end buyer engagement.
“Data-backed narrative”, case research and extra
The report claims to supply a data-backed narrative together with case research and success tales of client manufacturers which have completed key enterprise metrics by utilizing WhatsApp as their major advertising and marketing and development channel.
It discusses the options and instruments that manufacturers can leverage for buyer engagement each inside and out of doors WhatsApp platform. There are additionally a number of industry-specific use instances and dos and don’ts of WhatsApp enterprise messaging that firms ought to comply with.
Talking concerning the 2023 report, Aakrit Vaish, chief government officer and co-founder, Haptik, mentioned, “With a attain of over 2 billion customers throughout 180 nations, WhatsApp has emerged as a strong advertising and marketing channel for manufacturers to attach and interact with prospects throughout the globe. ‘The State of WhatsApp Marketing 2023’ is Haptik’s particular initiative protecting all of the elements important to entrepreneurs about WhatsApp as a advertising and marketing channel. It covers traits, methods and finest practices to assist Marketing, CX, and Growth leaders within the new yr. The report consists of case research of outstanding client manufacturers which have leveraged WhatsApp to spice up buyer engagement, unlock increased income potential and foster model loyalty.”

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